The Creative Entrepreneurial Spirit with Michael Shoup

  • Michael Shoup is a Singer/Songwriter & Founder at 12South Music.  In our interview we discuss Michael’s experience of being a professionally trained musician, depending on music alone to succeed.  Michael discovered the hard way shoupthe importance of mastering the business side of the industry and hopes that Artists can learn from his experience.  After creating a business strategy that would sell his music, Michael began helping other musicians with business development and marketing strategies. Michael Shoup is the perfect role model for the independent music industry. Balancing time as Founder of a successful Creative Development and Artist Consultation firm and a nationally touring Recording Artist, Michael pulls from both the creative and business sides of the industry.
  •  &

One Comment:

  1. Graysie Ann Hughes

    High school students –
    Are you looking for more opportunities to grow your music, learn more about the industry, or make more contacts? If so, check out for more information on this summer’s hottest music summer camp, 360 Music Business Institute in Nashville, TN.

Leave a Reply

Your email address will not be published.

HTML tags are not allowed.

37,726 Spambots Blocked by Simple Comments